purchasing power parity

An economic theory by which currency exchange rates are modified to reflect the relative purchasing powers of the parties' economies.

Published 08/02/2020

purchase pretzel

A play on purchase funnel that is used to describe a complex, nonlinear purchasing process.

Published 08/02/2020

purchase funnel

The steps that a customer goes through on their way to making a purchase. At each step, some percentage of potential customers will not move forward. This makes the shape of these groups look like...

Published 08/02/2020