tent-pole
A project whose success justifies the existence of other similar projects, "holding them up." Borrowed from the entertainment industry.
Published 08/02/2020
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trailing revenue
The revenue a company earned in an immediately previous period, usually the past twelve months.
Published 08/02/2020
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top of mind awareness
Top of mind awareness is a way to measure how well brands rank in the minds of consumers. Usually the precent of consumers who respond without prompting with a specific brand or product when asked...
Published 08/02/2020
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term sheet
See letter of intent.
Published 08/02/2020